How a Sydney Local Business Website SHOULD Perform
A local business needs a fast, mobile adapted and thoroughly optimized for business. We put our performance up front where you can see it - right here. This website was designed by our General Manager Keith Rowley, who overlooks the development of every website we deliver to customers, ensuring that you get what you pay for. Our websites are created by our Pinpoint Local international team under our supervision.
Website Speed - how Important is it?
Below is a measurement chart of our own website's performance. Note how the load time is sub 1s - unusually good for any website, but for a sophisticated site like ours, truly excellent. In fact load times do vary with server system loads, and the common consensus is that 2 to 4 seconds is acceptable. How important is this? Well, measurements show that every 1s added to website loading time loses you 7% of SALES! A This is why you must not only have a fast website, but excellent hosting.
This website's Performance
Mobile Adapted Websites by PinPoint Local
If your business website doesn't function well on mobiles, the lost business you suffer will be simply enormous. More than half of all web searches are now carried out on mobile devices!
There are some up-front requirements for business websites on mobiles which require very specific design layouts. What does a potential customer want to see when they find your local business on a mobile? -
1. What you do
2. Where you are
3. How to contact you
there's a lot of technical design 'under the hood' here, but we'll leave it at that until you decide to discuss your specific needs with us.
The Business Message of your Website
Have you expressed the nature of your business concisely and appropriately so that customers immediately 'get it'? This is often referred to as 'mission and vision' in the corporate world. Most small and medium businesses simply don't ahve the corporate experience and tools to do this. After thirty years of living in the corporate world, we do.
As an example, although we provide websites an related services, our mission is to grow your business. When we succeed in doing that it doesn't matter to you what technologies we used - your bottom line doesn't care!
Give the majority of visitors to your site, mobile users, an optimal experience through responsive design.
Our web development platform is highly customizable and search engine friendly.
Revamp an outdated site to improve appearance, speed, conversion and perceived professionalism.
FULLY SEO OPTMIZED
Get a head-start on search engine ranking with proven designs to supercharge ranking potential.