Meet the people behind Sydney Business Web
Engineering discipline meets award-winning creative direction. Every project is handled directly by the two people whose names are on the business.
- Serving Australian businesses since 2019
- Senior, hands-on project delivery
- No junior hand-off or outsourcing
Technical judgement. Creative intelligence.
Sydney Business Web is a husband-and-wife business combining engineering, business management and visual art in one accountable senior team.
Keith Rowley
Founder · Technical Lead
Hi, I’m Keith. I am a former registered professional engineer with a BSc (Hons) in Engineering and an MBA.
In industry I led complex technology projects for multinational organisations and spent many years managing technology businesses. Today I bring that engineering judgement to website architecture, eCommerce, integrations, technical SEO and difficult web problems.
Hettie Rowley
Joint Owner · Creative Direction
Hettie is an award-winning Australian artist and joint owner of Sydney Business Web.
While Keith makes sure everything works beautifully on the technical side, Hettie makes sure the result looks great too. Her eye for composition, colour and visual balance helps give each website clarity, character and a strong sense of identity.
They are the two halves of the job: a website must work properly, communicate clearly and look as though somebody cared. Keith and Hettie work together to make sure all three happen.
A stable local base since 2019
In June 2022, we relocated our registered office to 17 Blakewell Road, Thornton, NSW 2322. The change was recorded through our ABN and ASIC registrations. Sydney Business Web operates as a service-area business; this is not a customer-facing or walk-in office..
Sydney Business Web begins
We began serving Australian businesses with senior, direct website and technology support.
Relocated to Thornton
Our office moved to 17 Blakewell Road, Thornton NSW 2322, with the relevant ABN and ASIC records updated accordingly.
Local base, Australia-wide work
We remain based in Thornton and work directly with clients throughout New South Wales and across Australia.
Keith Rowley’s qualifications and professional credentials
Academic qualifications and historical professional credentials are shown here so visitors can verify the background behind our engineering-led approach.
Professional Engineer Certificate
Evidence of Keith’s former professional engineering registration in South Africa.
SAIEE Membership Certificate
Historical membership of the South African Institute of Electrical Engineers.
MBA · Bond University
Master of Business Administration qualification from Bond University.
Registration and service information
Open the supporting documents below in a new browser tab. This works cleanly on desktop, tablet and mobile without forcing a bulky PDF viewer into the page.
Frequently asked questions
A little more about who we are, how we work and the clients we are best suited to help.
Who are the founders of Sydney Business Web?
What is Keith Rowley’s professional background?
What does Hettie Rowley contribute to the business?
Where are Keith and Hettie Rowley based?
Do Keith and Hettie work directly with clients?
What makes their partnership effective?
Where can I see Hettie Rowley’s art?
Does Keith Rowley have a professional profile?
How long have Keith and Hettie worked together?
What kind of clients do they work best with?
No sales relay. No junior hand-off. Just a direct conversation.
Tell us what your business needs and you will hear directly from Keith or Hettie.