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Sydney Business Web · Thornton NSW

Meet the people behind Sydney Business Web

Engineering-led web systems, AI Visibility and award-winning creative direction — delivered directly by the people who own the business.

  • Serving Australian businesses since 2019
  • Published technical methodologies
  • No junior hand-off or outsourcing
The principals

Technical judgement. Creative intelligence.

Sydney Business Web is a husband-and-wife business combining systems engineering, business management and visual art in one accountable senior team.

Keith Rowley, Founder and Lead Engineer at Sydney Business Web

Keith Rowley

Founder · Lead Engineer · AI Visibility Specialist

Keith Rowley is the Founder and Lead Engineer of Sydney Business Web. He holds a B.Sc. (Hons) in Electrical and Electronic Engineering and an MBA, and was formerly registered as a Professional Engineer in South Africa.

His work spans web systems architecture, ecommerce, APIs, technical SEO, structured data, AI Visibility and AI Search. He designed Schema Gorilla, a whole-site entity-graph analysis framework, and AI Observatory, a server-side retrieval-monitoring system for recognised AI and search crawlers.

Keith publishes the public architecture and methodology of both systems on GitHub. Versioned technical releases are archived through Zenodo with persistent DOIs and linked to his ORCID author identity.

  • Systems Engineering
  • Web Systems Architecture
  • AI Visibility & AI Search
  • Entity Architecture
  • Machine Retrieval
LinkedIn GitHub ORCID
Hettie Rowley, award-winning artist and joint owner of Sydney Business Web

Hettie Rowley

Co-Founder · Creative Director

Hettie is an award-winning Australian artist, co-founder and Creative Director of Sydney Business Web.

While Keith makes sure everything works beautifully on the technical side, Hettie makes sure the result looks great too. Her eye for composition, colour and visual balance helps give each website clarity, character and a strong sense of identity.

  • Creative Direction
  • Visual Composition
  • Colour
  • Brand Character
Explore Hettie’s art
Engineering and art are not competing disciplines here.

They are the two halves of the job: a website must work properly, communicate clearly and look as though somebody cared. Keith and Hettie work together to make sure all three happen.

Published technical work

Engineering methods, not just marketing claims.

Keith’s current AI Visibility work is documented publicly so the architecture, terminology and measurement boundaries can be inspected independently. The production implementations remain proprietary, but the public methods are versioned, attributable and persistently archived.

Public documentation is provided for technical transparency and attribution. Production source code, proprietary filtering logic, scoring systems and commercial implementation details are not distributed.
Our location and journey

A stable local base since 2019

In June 2022, we relocated our registered office to 17 Blakewell Road, Thornton, NSW 2322. The change was recorded through our ABN and ASIC registrations. Sydney Business Web operates as a service-area business; this is not a customer-facing or walk-in office.

2019

Sydney Business Web begins

We began serving Australian businesses with senior, direct website and technology support.

June 2022

Relocated to Thornton

Our office moved to 17 Blakewell Road, Thornton NSW 2322, with the relevant ABN and ASIC records updated accordingly.

Today

Local base, Australia-wide work

We remain based in Thornton and work directly with clients throughout New South Wales and across Australia.

Verified background

Engineering, professional & academic background

Keith’s academic qualifications and historical professional credentials are shown here so visitors can verify the background behind Sydney Business Web’s engineering-led approach.

Keith Rowley Professional Engineer registration certificate

Professional Engineer Certificate

Evidence of Keith’s former professional engineering registration in South Africa.
Keith Rowley South African Institute of Electrical Engineers membership certificate

SAIEE Membership Certificate

Historical membership of the South African Institute of Electrical Engineers.
Keith Rowley MBA degree certificate from Bond University

MBA · Bond University

Master of Business Administration qualification from Bond University.
Keith is a former professional engineer. These documents evidence his qualifications and past professional registration and membership; he allowed these memberships and registrations to lapse when he migrated to Australia.
Business documents

Registration and service information

Open the supporting documents below in a new browser tab. This works cleanly on desktop, tablet and mobile without forcing a bulky PDF viewer into the page.

ASIC Business Registration

Supporting registration document for Sydney Business Web.

Sydney Business Web Solutions

Open our service overview and business solutions brochure.
Straight answers

Frequently asked questions

A little more about who we are, how we work and the clients we are best suited to help.

Who are the founders of Sydney Business Web?
Sydney Business Web was founded by Keith Rowley and Hettie Rowley, a husband-and-wife team with deep expertise in business systems, technology and the visual arts.
What is Keith Rowley’s professional background?
Keith holds a B.Sc. (Hons) in Electrical and Electronic Engineering and an MBA. He was formerly registered as a Professional Engineer in South Africa and brings extensive experience in technology projects, systems integration, web systems engineering, structured data, AI Visibility and AI Search.
What AI Visibility systems has Keith Rowley designed?
Keith designed Schema Gorilla, a whole-site entity and structured-data analysis framework, and AI Observatory, a server-side system for measuring qualifying retrieval activity from recognised AI and search crawlers. Public architecture and methodology for both systems are published on GitHub, with versioned technical releases archived through Zenodo.
Where is Keith Rowley’s technical work published?
Keith’s public technical documentation is published through the Sydney Business Web GitHub organisation. Versioned technical releases for Schema Gorilla and AI Observatory are archived on Zenodo with persistent DOIs, and Keith’s author identity is linked through ORCID.
What does Hettie Rowley contribute to the business?
Hettie Rowley is an award-winning Australian artist whose creative direction helps ensure every project has visual strength, clarity and a distinct sense of identity. See more at hettierowley.com.au.
Where are Keith and Hettie Rowley based?
They are based in Thornton, NSW, and work closely with clients throughout Australia, especially in New South Wales, Queensland and Victoria.
Do Keith and Hettie work directly with clients?
Yes. Client work is handled personally by Keith and Hettie rather than being passed to junior staff or outsourced. You deal directly with the principals.
What makes their partnership effective?
Their combination of logic and creativity — engineering and art — helps them deliver business websites that are practical, technically sound and visually engaging.
Where can I see Hettie Rowley’s art?
You can explore her artwork, workshops and exhibition history at hettierowley.com.au.
Does Keith Rowley have a professional profile?
Yes. Keith’s professional background is available on LinkedIn, his technical identity is linked through ORCID, and his public technical work is connected through GitHub.
How long have Keith and Hettie worked together?
They have collaborated for over a decade, combining technical experience and creative insight in a unified offering for Australian businesses.
What kind of clients do they work best with?
They work best with motivated small-to-mid-sized business owners who value strong thinking, clear communication and hands-on senior guidance.
Talk to the principals

No sales relay. No junior hand-off. Just a direct conversation.

Tell us what your business needs and you will hear directly from Keith or Hettie.

Contact Sydney Business Web Call 0427 847 653