What Are Featured Snippets?
Google Featured Snippets - we noticed ours for the first time today and obviously, we're delighted. The image above shows our snippet, the result of a Google search for 'Business websites Sydney', which is what we've optimized our website for. But what is a Google Featured Snippet and how did we get it?
"Featured snippets are selected search results that are featured on top of Google's organic results below the ads in a box.
Featured snippets aim at answering the user's question right away (hence their other well-known name, "answer boxes"). Being featured means getting additional brand exposure in search results." - quoted from MOZ
Do Featured Snippets Help Business?
Yes. Featured pages have a far higher click-through rate than unfeatured pages. According to research by Search Engine Land, featured snippets get 8% of all clicks for the search term in question - and that can be a lot of business.
How do I get Featured Snippets for my Business Website?
- Have some results in Google's top 10 i.e. page one. This seems to be the first filter.
- Make sure you website is free of penalties, has unique, high quality content and is properly structured for SEO internally. This means consistent and correct use of meta data - meta descriptions, titles, headings, and alt text, titles and captions on images. Be Meticulous!
- If appropriate, use question and answer formats on your target pages.
The whole purpose of Google Featured Snippets is to provide searchers with fast, simplified and clear answers to queries - so make sure your target page is fast, to the point, properly structured and ranking somewhere on page 1.
How Does Google Read The Data for the Featured Snippet?
I must admit that this surprised us a bit! The data you see in our Google Featured Snippet is from two three separate sources on the landing page of our website:
- The page meta description (snippet)
- The new slider we'd placed on the page just a few days ago (our slides of business websites we have completed)
- A Bordered block of text and images below the slider (the photo of me)
This is one of those cases that a slider really benefited us in more ways than one!
Wishing you well in the online wars for business!