What is the Purpose of a Business Listing Website?
Most small business owners have seen business listing websites, but even those who have used them and listed their businesses have often done so 'just in case' - they don't understand the very real benefits. Many businesses have simply not listed at all.
The Benefits of Listing your Small Business on a Business Listing Website
There are three ways to be found on a search engine:
- Organic search results - requires SEO and high ranking
- Advertising (continuous)
- Business Listings
Ads and search terms can be targeted geographically and with generic keywords, such as "plumber near me", or "electrician Caringbah" or "Business Websites Sydney" and so on. But even your ad position will depend on your advertising spend (some appear on the bottom of the page) and for top search ranking you need either seriously good SEO or very narrow search terms such as "ladies' hairdresser specializing in hairpieces in Sydney".
Business listings are different because the carry the weight of having links to high-value, highly authporitative sites. Although this doesn't provide 'link juice', it tells the search engines that 'this site is connected to sites we rank and trust'. Also, over time, listing sites tend to earn valuable backlinks which benefits every listing on the site.
Google Likes Reputable Listing Sites
When it comes to selling online, there is nothing, but nothing that helps like good reviews, and reviews left on listing sites can rank very highly indeed. And when people look for reviews - which a lot of consumers do before buying, they go to listing sites. Here we searched for 'Reviews Sydney Business Web". See how the top six results are listing sites.
Does Listing My Site in a Business Listing Website Help My Business' SEO?
Not much. Of course, there is a link back to your business website, but that's only a very small boost if any. However, it does have value as it is part of a much larger number of low value links that you should have to give your site a widespread presence which helps the whole link building process and gradual increase your website's authority as you undertake serious SEO exercises.
Cross Pollination on Business Listing Sites
When a person goes looking for a local company such as an electrician, they might also need a plumber - and if you are not listed then that customer will simply not find you. This alone is a compelling reason to be listed. But, as the TV Adverts we all groan at say so clearly, 'but wait, there's more!' Once a customer has found a company on a lsiting site and had a good experience, guess where they will go to look for their next needs - a plumber, or a builder?
Building Leads Sydney - A New Type of Listing Site for the Building Industry and Tradesmen
Building Leads Sydney is a listing site for all Australian builders and trades companies. In all, we have created categories for the following:
- Building Supplies
- Cleaning Companies
- Interior Designers
- Real Estate
- Tree Felling
If we missed the sector you're in, please tell us and we'll add it immediately. The site is free to join.
The Unique New Features of Building Leads Sydney
Building Leads Sydney is much more that a listing site, impressive though that is. The following features are also available and free to use for the building industry in Australia:
- Industry chat and disussion boards - public or private
- Project notification boards
- Private messaging facilities
- Jobs forum
The purpose of these facilities is to create local pools of information so that local players can find out about locally available work and projects as quickly as possible - giving local companies an information edge. This is also free to use.
Our Building Industry Interconnection Project
This project takes local interconnection one step further and allows local companies to directly interconnect with each other so that for instance a customer visiting a plumber can also see a partner electrician. If you are interested in gaining a local advantage, please read more about it here: BUILDING INDUSTRY INTERCONNECTION PROJECT