The SEO Numbers Game

SEO is an investment, not an expense with no return. If there was no return then SEO would not be a global multi-billion dollar business. For the vast majority of businesses selling online, ranking on searches is absolutely critical. Some businesses operate purely through referral, but that is a minority and they also can benefit hugely from organic ranking on search engines - by which we usually mean Google.

SEO means BEING FOUND amongst the billions and billions of websites on the web. We explain what you need to achieve that below, but let's first look at the rewards:

1) Position 1 on Google gets 32% of clicks 

2) Position 2 on Google gets 17% of clicks

3) Position 3 on Google gets 8% of clicks

What About the Ads above the organic listings?

That's a great question. The investigations we've done recently show that the paid ads at the top of the page take 32% of the clicks, except for very competitive ads for retail type products where they can take 60%. Desktop users are more likely to go for organic results and using SEO alone for a business with mainly mobile traffic can be risky. Every business needs to evaluate on its own merits.  For the purposes of approximate calculations, we are going to assume that Google Ads take 35% of the clicks.

Working Assumptions for this exercise

• Searches per month for your product: 2000
• Google Ads clicks: 700
• Organic Clicks: 1300
• Your product price: $500
• Your Gross Margin: $50%
• Your SEO Spend monthly: $2000
• Your website conversion rate: 5% 

SEO Conclusions:

So how aggressively will you pursue the ranking? We refer to these plans and calculations as ONLINE BUSINESS ENGINEERING.

SEO for Local Business

The table above typically describes a business selling products nationally and locally. However, selling purely locally it is much easier to rank. We will use our own website as an example as our customers' details are very confidential

Conduct a search from anywhere on Google for us at the indicated regions:

• Business Websites Sydney
• Business Websites Caringbah
• Business Websites NSW
• eCommerce Websites Sydney

Those are just examples, and although we haven't checked for a while, we're pretty sure we're still doing well because of the queries we received.  Here's how we look for Sydney:

And here for Sutherland Shire:

As we said above, ranking like this, locally, is much easier and less costly as long as your website is correctly structured for SEO.

SEO - How Google recognizes and ranks your Business Website

Google is a complex beast, as we all know. But there is no 'Google secret code' or 'instant success secrets' or 'Page one Google  guaranteed' or no pay'. Frankly, that's all nonsense. Here's why:

What Sydney Business Web does for your SEO Success

Our SEO strategies will earn your site a higher ranking in search results. We’ll provide a full SEO keyword rankings report, a link building profile report and indexed page information. Our SEO  customer focused team will improve your traffic flow and increase sales for your online business operations.

SEO   is the lifeline of Australian online marketing. We offer our valued business clients a high quality and affordable package. Leave the rest up to us as our experts are trained on the latest guidelines from the world's biggest search engine - Google (which is our main focus).