We've been doing website design and hosting for a long time, and recently poured our knowledge and expertise into a new vehicle - Sydney Business Web - Pinpoint Local. And so we're still in a sort of crossover phase since we signed a franchise agreement with Pinpoint Local.
We offer our customers premium hosting with Pinpoint Local, whose servers are currently in the US, although they will be adding Australian servers soon. Which brings us to the first question:
That's a really, really good question!!!
The answer is - it doesn't matter, as long as the implementation of your website and its hosting is technically proficient. This is why:
Content Data Networks store code and content from your website at nodes all over the world. So how does that work? Let's take our on website - Sydney Business Web - which is hosted in the United States with customers in Australia. We use the Cloudflare CDN which is built into all Pinpoint Local websites. Cloudflare has a nod in Sydney where we do business, so when someone clicks onto a link to our website in Sydney, the data is delivered locally - FANTASTIC!
This applies to anyone clicking through to our website anywhere in the world - the data is delivered locally which means it's FAST.
The image at the top of this post is a test conducted on this website about half an hour ago. The FULL loading time on a desktop is 0.8s. That's blazingly fast! The test is made for reading the website in Australia. Our website is hosted in the United States.
OK - so that's speed taken care of from the hosting end. (Obviously, you need a fast website to achieve these speeds and fast hosting and good CDN is the next issue). But what about the website neighborhood quality - how does that affect website ranking?
Many hosting schemes are 'shared', and this is always the case for cheap hosting. What this means is that your legitimate business website can share an Internet address with gambling sites, pornography websites and even websites supporting totally illegal activities. This simply cannot be good for your rankings - ever! So you need to be very, very careful where you host.
We've kept it simple so far and we're going to keep it simple. This is the plug for our hosting! Pinpoint Local hosting is for vetted, legitimate business only. It's clean, it's fast and it's currently US hosted. we'll keep you updated on that. in the meantime, you can check our hosting here.